
Are you dreaming of freshening your home with new color? Do you detest the smell of wet paint? Today’s Benjamin Moore paints are not what you’ve experienced in the past. Culture has shifted, consumers are now leaning towards more eco-friendly products and companies need to keep up with this growing demand. Home painting projects are no longer just about changing the color of a room. You may have heard low- or zero-VOC as a way to describe many paints in recent advertisements. What are VOC’s, why do they matter, and what does it have to do with being “green”?