We believe that painting should be an exciting and fun experience, from planning to product purchasing, to application and enjoyment of the finished results.
National Lumber and Babel’s are proud to invite customers to their newly renovated Benjamin Moore stores. From new fixtures to paint, colorways and lighting — the new showroom layout is like a custom design center, rather than a traditional, warehouse-style paint store.
Benjamin Moore’s new store layout program is designed to give customers a simplified, positive shopping experience. This new layout feels more open and inviting. Improved lighting is an essential element of the new look. It also condenses the inventory into different zones, including the Color Studio, Project Essentials, and Pro Zone. For example, contractor-focused products are located in the Pro Zone, while consumer projects and inquiries can be directed to the Project Essentials area.
LED lights have replaced all fluorescent lights. Larger-format color palettes have their chip samples lit from both the bottom and the top to keep the colors consistent. The center of the store features a workstation that is illuminated with the same specification light that Benjamin Moore uses in its laboratory. This allows the customer to see the colors as Benjamin Moore scientists intended when the colors were first created.
The customer-friendly layouts make it simpler for any customer to enter, take a quick look and know exactly where to go for the products they want. It also encourages customers to explore the store further. Of course, once the customer is ready, there are Benjamin Moore Experts to help answer any questions.
So whether you are a homeowner thinking about painting your home, or a paint contractor with a busy painting season ahead, stop in for supplies, solutions, and inspiration. You’ll leave our Benjamin Moore stores excited and ready to get to work.
This new layout is being implemented in Babel’s and National Lumber stores across New England. Visit one of the newly updated paint departments at Babel’s in Norwood, Foxboro, and Needham. Also at National Lumber in Newton and New Bedford, or Oxford Lumber in Oxford, CT. Coming soon to Babel’s in Brockton and Canton and National Lumber in Mansfield, Berlin, and Boscawen, NH.