2017 Benjamin Moore Color of the Year, Shadow 2117-30

2017-benjamin-moore-shadow-color-of-the-yearAllusive and enigmatic…a master of ambiance…indulge your mysterious side…

This is how Benjamin Moore creative director Ellen O’Neill describes the 2017 Color of the Year, Shadow 2117-30.  Shadow is a deep purple, complemented by the 22 other saturated hues that make up the Color Trends 2017 palette.  The Benjamin Moore color and design team carefully selects these colors after a year of researching standouts in architecture, fashion, textiles, and home furnishings.  This year, fine art emerged as the inspiration, focusing on an artist’s ability to use color and light to invoke feelings and emotions.

A drastic change from the 2016 Color of the Year, Simply White OC-117, this daring and bold color celebrates the importance of shadow and light in any space and the fluid movement in which this changes throughout the day.


“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.” ~ Ellen O’Neill, Benjamin Moore Creative Director

Bold colors can often be a daunting choice.  Shadow’s ability to change with lighting makes it a practical color for even the most timid homeowner.  Create an energetic accent wall, surrounded by neutrals or use it on all four walls in a softly lit room and watch its brown undertones come alive to create a very versatile color.


The luxuriance and distinction demonstrated through the Color of the Year and Color Trends 2017 palette can only be achieved with Benjamin Moore products, available at Babel’s and National Lumber locations across New England.  www.BenjaminMooreExperts.com


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